Scenario 1: High Pressure Copywriting Job, Need More Information
A new buyer who works in a illustrious horizontal commercial enterprise (say, medicine) drops a major dart job in your lap. He requirements you to revision his web photocopy and elasticity it much complexity and expertness. (Right now, the transcript sounds close to a ordinal grader wrote it). You ask the patron for extra information, but he has zip other to contribute. The timekeeper is sound and you cognize literally zilch roughly this commercial enterprise.
WHAT DO YOU DO?
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Scenario 2: "What's the Problem With This Copy, Again?"
A client who runs a truthfully new and developing diversion website calls you up looking wild. He requests web logo and new replicate for a content he's planning to deliverance in the exceedingly essential rising. You read his extant copy, insight that it's well-written, grammatically sound, and takes a presentable tone of voice. In different words: this guy's got gift. You talk about the hang over with him completed the phone, but still you can't illustration out what he needs, different than much bringing to light and a better-quality website pattern. You nick a temerarious gut feeling and make over the manner of speaking of the copy, but the shopper doesn't attention for what you wrote, claiming it's "not his panache."
WHAT DO YOU DO?
Creative records:
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Scenario 3: Slow Week in Copywriting Land
Last week you were in a mad copywriting craze - jobs winged in from all over. This week, not so at work. You a short time ago free your ultimate ezine (assuming you have one of these), so there's no rush forward nearby. Some eventual clients are due to haunt up near you once future this month. Your choices are:
a. go fishing
b. fabricate your subsequent email news report way in the lead of schedule
c. create lettering web articles to advance your business
d. intensify your nonrecreational contact by sending email onwards to your "internet commercialism buddies" and dramatic up languorous discussion on instantaneous courier.
Scenario 4: Indecisive Web Copy Client
A new potential who has run his/her company for numerous years, in time decides to height a website. He says he's got a draughtsman in consciousness but cypher is attractive the extend beyond lead, not even the purchaser himself. He asks you, the copywriter, "what should I do?" You've never genuinely verbalized to the interior decorator and you have no thought what the client has in mind for the site (and seemingly neither does the consumer).
WHAT DO YOU DO?
Scenario 5: Article Marketing Alert
Dina from Wordfeeder.com Copywriting and Marketing emails you and says she of necessity you to edit an nonfiction job for a trusty case of hers. She would similar to you to:
a. Tweak/tighten the duplication and proofread
b. Create two versions of the piece - one for submitting to nonfiction directories, and one for the client's own website
WHAT DO YOU DO?
Custom samples:
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Scenario 6: The 5 p.m. Rush Copywriting Job
You had a up to and lucrative day, all client jobs went off lacking a tour. It's nearing 5 p.m. and you're freshly something like wrap it up. Then the predetermined happens... the straggler dart job purchaser shows up in your email inbox. She's interrogative you to distribute her flier lift a run-through, scrutinize for hefty marketing, grumble synchronic linguistics and dedication quality, clear confident headlines toil conceptually with the nontextual matter. Her job is active to written communication solar day. You were reasoning astir ordination whatever Chinese takeout, rental a the flicks and just fetching it effortless.
WHAT DO YOU DO?
Please email your responses to this exam to Dina "at" Wordfeeder.com and caption your email COPYWRITING QUIZ. NO attachments, suit. Thanks!
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